Presented first at the London Affiliates Conference in January, players at all the Intercasino properties will be getting a nice surprise any day now.

The group includes Interpoker, Interbingo and of course Intercasino. The re-branding will be implemented in order to change the look and feel of the entire operation including their logo.

The logo plays a crucial role in any branding exercise and there’s no doubt that the new logo will alter their image and perception of brands.

The goal is really to create a “one of a kind” online gaming experience or so it’s said in the re-branding brief. The following expert from the re-branding brief makes it clear as to what the intension’s really of the re-branding are

“On line gamblers have so much choice, with many sites offering very similar experiences. We are using our brand to stand out from the crowd, and create a unique entertainment destination that will appeal to the hearts and minds of more and more players. We are determined to be the stylish alternative to the bland ‘me too’ look-alike mainstream casino brands. We need to be ’boutique’ in the hotel sense of the word. Being ‘one of a kind’ will help our brand to communicate difference, aspiration, service, quality and fun.”

The InterCasino logo has been representing the brand since 1996 and since that time there has been very little that has been altered. The new logo for InterCasino will undoubtedly set the stage for the online casino brand for at least a decade to come. The emphasis on professionalism, uniqueness and as quoted from their re-brand brief “one of a kind” there’s no doubt that this online casino will continue to prevail as a true leader in the online gaming space for years to come.